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“Business Intelligence for the Small to Medium Sized Business within Retail“
As information flows more freely in the Retail business world, decisions need to be made quicker and based on sturdier data.
The analytical capability that was once reserved for large enterprises has now permeated the world of Small to Medium Businesses (SMBs) and provided a solid foundation of visibility into what really matters to these companies. Aberdeen’s research shows a marked uptake in the use of Business Intelligence (BI) solutions in the SMB market in Retail over the past year. Based on feedback from almost 650 end-user organizations, this report serves as a roadmap for Retail SMBs looking to improve their analytical capability and achieve Best-in-Class performance through the deployment of BI.