As more and more businesses realize the value of SEO, defending and improving client’s visibility increasingly demands constant vigilance.
With these smartphone apps, you can keep an eye on multiple variables at once, and get a better idea of what is working for your clients and what isn’t.
These apps will keep you on top of your game at all times, whether youíre on the subway or stuck in the waiting room at the dentist.
1. Raven Tools
Raven Tools mobile app is a must-have if youíre already a Raven user; it ís easily the most comprehensive toolkit on this list. While the app is free, the subscription cost makes this something of a luxury alternative to Google Analytics or other free tools. Raven covers many SEO indicators that others miss, like social mentions and a clearer connection between marketing expenses and their impact on revenue. If you’re willing to take the plunge and make a big investment, Raven Tools is the obvious choice, and this app is the only one you need.
Operating System: Apple (iOS)
This app allows you to skim dozens of rankings, including Blog Worth, Google, Technorati Authority, Alexa, MSN/Yahoo! Indexed pages, and Google Indexed pages. You can also get a snapshot of a pages social media activity, as well as its keyword density. iSEO allows you to examine these indicators over time, so you can isolate the content that generates buzz from the flops. You can also use these indicators to monitor competitors movements, and learn from their successes and failures. The interface is otherwise fairly sparse, but the app does provide email functionality, to share results with partners so you can strategize based on your findings.
Operating System: Apple iOS
Ego is a great way to streamline your analysis if you or your clients use more than one analytical tool. The app aggregates all your information in one app, so you don’t have to constantly switch between SEO apps and sites. While this app provides only broad, shallow analysis, itís a good way to get a birds-eye view of Twitter followers, feed subscriptions, and pageviews across multiple platforms.
Mobile Operating System: Apple iOS
If you’re looking for free tools, this app is the whole package. From one screen, you can take in a broad, detailed picture of whatís happening on your sites, including average time spent on your site, pageviews per visitor, percentage of repeat visitors, where visitors come from, and who referred them. For a smartphone app, the Google Analytics app is easily the deepest standalone tool you can find; and it is free. Analytics features many ways of comparing your sites data, including measuring different timeframes side-by-side, assessing performance compared with goals, and correlating revenue with SEO expenditures. This app also stands alone on our list as the only option for Android users. Accordingly, performance is shakier on iPhones and some Android devices. Users of Samsung phones reported the fewest errors, while HTC users appeared to have more trouble.
Moibile Operating System: Android, Apple iOS
5. Link Juice
Link Juice can help you locate and diagnose top-performing pages to make sure that you duplicate successful practices and discontinue failing ones. By comparing your big success stories with your flops, it ís easy to discern where your effort should be focused to improve sites PageRank and draw in more traffic. When you know where to direct your efforts, your expenditures and time can be used much more effectively.
Operating System: Apple iOS
What About You?
How are you using mobile apps as a marketer. Do you use any of these tools?
What are apps that you have found useful to ensure that you are aware of what is happening on your websites?